Caldwell brings to Careficient a deep background in home health and hospice technology, with more than 20 years of experience in consultative selling, business development, and strategic marketing. Prior to joining Careficient he was instrumental in starting the home health telehealth industry and has been as Chief Revenue Office for a worldwide post-acute software company. Brad also puts his deep knowledge of healthcare into practice with board positions in leading industry association such as Home Care Technology Association of America, HCAF (Home Care Association of Florida), NAHC (National Association for Home Care) and Connected HealthCare.